Course Description

This is a two-day workshop to develop participants with a practical understanding of how to use QFD to capture the voice of the customer (VOC), perform competitive analysis, develop a product strategy, and derive product requirements and cascading into manufacturing/process requirements.

Originally developed by Dr. Yoji Akao in Japan in 1966, Quality function deployment (QFD) is a “method to transform user demands into design quality, to deploy the functions forming quality, and to deploy methods for achieving the design quality into subsystems and component parts, and ultimately to specific elements of the manufacturing process.” 

Course Outcomes/Objectives

Develop participants with knowledge and skills to create own QFD with ability to analyze and specify the product and process requirements based on customer needs.

Course Outlines/Contents

Introduction

• Why you should listen to your Customer
• Product Planning and Voice of the Customer
• History of QFD
• QFD Introduction
• The underlying theory of QFD
• Basic QFD - The Four Phases

Voice of the Customer

• Kano Model and Types of Customer Requirements (Spoken and Unspoken)
• The Importance of Capturing the Voice of the Customer (VOC)
• Methods for Capturing VOC
• Customer Meetings / Interviews
• Focus Groups
• Observation
• Market Research
• Organizing Customer Needs
• Creating a Data Dictionary

The house of Quality Matrix

• The cross-functional team
• Customer needs
• Performance measures
• Interactions/Correlations
• Planning matrix
• Calculating matrix
• QFD exercise

Target Audience & Pre-Requisites

• Product Designer
• Program Manager
• Product Engineer
• Industrial Engineer
• Process Engineer

Course Duration

• 2 days